The Importance of a Digital Presence for Businesses of All Sizes
If you’re running your own business, there’s no doubt that you’ve considered the importance of having a digital presence. But with so many options out there, how do you decide what’s best? When it comes to creating your digital footprint and making your business accessible to customers, here are three places to start: your website, social media profiles, and search engine optimization (SEO). More than ever before, people want to be able to access businesses in the digital space and make purchases or find information quickly and easily through their mobile devices.
Why every business needs a social media account
It’s no longer enough to have a simple, static website and call it good. In order to stand out from competitors, you need a digital presence on various platforms. Read on to learn more about how you can use social media in your own business.
Why you should use YouTube for your business
YouTube is one of the best places to start your digital presence. When I started my business, I used YouTube to demonstrate how my products worked and what users could expect from them. For example, if you had a car detailing business, you could film and edit together a tutorial explaining how to clean upholstery with one of your products. Once it’s up on YouTube, your customers will be able to find it whenever they need it – saving them time looking through your website or calling you up.
Why businesses need to understand SEO better
So many businesses fail to understand how important search engine optimization (SEO) is in their online marketing strategy, and it’s costing them millions. According to Statistic Brain, 86% of consumers use search engines to find local businesses — meaning that business owners not optimizing their website to show up in search engines are leaving big bucks on the table. In addition, 99% of business decision makers use search engines to research products and services before making buying decisions.
Why brands need a blog
It’s simple: Customers like to follow brands they love, and that’s easier when there are more ways to connect. Having an active presence on social media can make customers feel closer to your brand (and allow them to keep up with you even if they aren’t able to visit you as often). And, as every well-marketed company knows, customer service is key. A blogging platform helps facilitate conversations between customers and businesses—which means both sides can get what they want.
How to market using Instagram
Instagram is used by 150 million people every month, giving it serious clout in terms of reach. If you’re just starting out on Instagram, your profile will be set to public by default. This means that anyone can follow you and your posts will appear in their feed along with everyone else’s. The key to marketing on Instagram is consistency, so post at least once per day (no more than three times), with about 10 minutes between each post.
Why you need to improve your online reputation
Your reputation is important to your company’s bottom line. If people can’t find you online, they won’t spend money on your products or services—and your business will suffer. Whether you’re in need of small repairs around your home or looking to buy new commercial-grade equipment, chances are there are hundreds—if not thousands—of options available to you.